Medica 2024

Welcome to the Best Medica Ever – Medica 2024 Prep Page

First, let’s get the important stuff out of the way: there are 5 historic breweries in Düsseldorf, and you really should visit each one.

Three of them have been producing Alt beer since the time when Napoleon and Heinrich Heine enjoyed Altbier in DĂĽsseldorf.

The best way to learn about Düsseldorf’s history is by visiting these breweries with a tour guide on the American Exhibitor Annual Beer Safari.

This is a free, sponsored event.

 

Click here to register

Medica 

80% of U.S. companies that exhibit at Medica give up after the first year because they see no return on investment and fail to achieve their goals for the show. With 85,000 visitors and 6,000 booths, the chances that the right person will stop at your booth are 1,000 to 1 if you don’t have meetings set up in advance.

Are you ready to turn your Medica experience from a costly gamble into a guaranteed win? Discover the insider’s guide that will revolutionize your approach to the world’s largest medical trade show. Did you know that 80% of Medica exhibitors leave disappointed? With 35 years of experience, I’ve cracked the code to trade show success, and I’m sharing it in this comprehensive guide.

Walk into Medica like a pro, equipped with strategies that have generated over $1 billion in revenue. This book will help you set up important meetings before you arrive, maximize every minute of your booth time (at $13 per minute, you can’t afford to waste a second!), and turn casual conversations into business opportunities.

This isn’t just theory; it’s battle-tested wisdom. Having onboarded over 1,000 distributors and driven hundreds of millions in sales from Medica, I’m giving you the playbook to succeed. Don’t let another year pass wondering "what if." Grab your copy of this game-changing guide and join the 20% who leave Medica with deals and a clear path to growth. Your Medica success story starts here!

Unofficial Guide to Medica

Any Marketing Professor will tell you - Product Market Fit is Key, and I am handing that to you on a silver platter. Are you ready to take your medical or healthcare product to the international stage?

Discover the key to explosive growth with my book, "Identifying the Ideal Market for Your Medical or Healthcare Product." As a global sales expert, I’ll show you how to navigate the complexities of international markets.

This book is your roadmap to success. With 35 years of experience in 135 countries and nearly $1 billion in sales, I break down the healthcare landscapes across 120 markets. You’ll learn how to nail product-market fit— the make-or-break factor for success—and uncover actionable strategies to build your Ideal Customer Profile and identify markets ripe for your product.

Don’t leave your global expansion to chance. Remember, 80% of your potential market lies outside your home country. With this guide, you’ll pinpoint markets perfectly aligned with your product, avoid costly missteps, and maximize your ROI on international expansion.

Finding the Right Market

Because I’m aware of the high investment and the typically dismal return on investment most companies get from Medica, I have a special offer as well.

  • You can have an ideal distributor profile—a description of the exact type of distributor you need to succeed with your product in your targeted markets.

  • You can have a list of the right target markets to ensure product-market alignment.

  • You can have a chart showing the potential for your product in each target market and the level of activity required to achieve that potential.

  • You can use this to negotiate your relationship with channel partners and ensure they provide the right resources in the market.

  • You can have an outreach email to connect with potential distributors and set up meetings for Medica, along with a pitch deck designed to make your proposal attractive to them.

Best of all, you can have a list of distributors that best fit your ideal distributor profile and your top target markets, complete with their contact information.

  • With this package, you can set up meetings before Medica with all the distributors you need to meet in the right target markets. You won’t be standing around with your hands in your pockets or looking at your phone while burning $13 a minute at Medica and getting no results.

  • In addition, I will provide you with a four-hour video course on achieving results at a trade show. This material was prepared for the U.S. Commercial Service and various state commercial services.

  • And you'll receive one hour of one-on-one coaching with me to help you prepare for the show.

This whole package is available until 21 October 2024

for the ridiculously low price of $2790. You can have your whole MEDICA set up and your success guaranteed before you land in Germany.

If you are interested follow the link below

Let's talk

On top of that, if you’d like me to reach out and set up these meetings, I can do that as well.

You will have everything in the package above, plus I will reach out to set up meetings. I will prepare a message board, a schedule, and daily briefings and debriefings for your team. You will also be able to contact me on WhatsApp during Medica for assistance.

The Gold package is $4,970, but it is only available to a limited number of clients. Once I reach my bandwidth limit, this offer will no longer be available.

Let's talk