What Every Business School Professor Wishes They Knew About Global Sales
The first and only program that is designed to give a global sales leader the skills needed to build and run a profitable, growth-oriented sales team, and we have designed this so that you may be eligible for STEP grant federal support to cover the full tuition.
No matter how good your product is, nothing happens without sales. When we start to grow internationally, we worry about regulations, shipping, currency fluctuation, but what will make or break our global expansion is whether we know how to sell globally or not.
Most Global Sales Leaders get thrown into the position with no training or coaching. They know how to sell, they may know the product, but they need to learn how to sell globally.
No school teaches this. Even in the most international of business programs, there are no programs that teach what you need to build and run an international sales organization.
Until now. We have built the first and only program that is designed to give a global sales leader the skills needed to build and run a profitable, growth-oriented sales team, and we have designed this so that you may be eligible for STEP grant federal support to cover the full tuition.
Subjects covered include:
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The Questions that You Need to Ask in Planning
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How to Source Information for Research
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Basic Concepts in Global Sales
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Identifying Markets
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Building a Customer Avatar
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Building a Distributor Avatar
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Structuring a Global Sales Organization
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Designing Your Team
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Writing Your Business Plan
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Preparations at HQ Before You Expand and administration
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Shipping
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Finance
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Legal issues
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Building a Playbook and Sales Enablement Tools
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Recruiting and onboarding Regional Sales Managers and Your Team
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Ongoing Management of a Global Sales Organization
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Finding and Using Tactical Intelligence
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Finding, recruiting, and onboarding channel partners
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Building a Sticky Community of Partners
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Auditing a Poorly Performing Team/Organization and putting in place a remedial plan
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Strategic Planning for Sales Growth
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Marketing and Sales Enablement Tools
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Reporting, Evaluating, Improving and Organization Hygiene
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Trade Shows, Conferences, Interaction with Marketing
To help you build a plan, find the right partners, put together an onboarding plan and then execute.
