CROSS CULTURAL SELLING

We recognize that there are differences between various business cultures around the world, but sometimes we don’t catch the small nuances, and often we don’t catch the differences between very similar cultures. We have been selling and living around the world for a long time, and we also chose to study the scientific research that has been done on differences in business culture. Having closed purchase orders from more than 135 countries around the world and managed sales managers from more than 40, and sales people from more than 100, we have seen from a practical perspective how accurate and relevant that scientific data is. We are making available dozens of short video discussions that give you an insight into how nuances and differences in culture will impact your sales activities and results around the world.

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