The Focus Fallacy: Why You Should Widen Your Sales Funnel

article Feb 16, 2022

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process.

There is a story that CEOs like to tell each other about a dinner party in 1991 when Warren Buffett and Bill Gates were each asked what the most important factor contributing to their success was, and they each said focus. These two men, and countless other successful CEOs and businesspeople, are ruthlessly focused.




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