The Biggest Mistake I See Companies Make On The Road To Global Expansion

article Feb 16, 2022

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process.

While working on a book on international sales management, I had an argument with my editor. I had written about the most common mistake that I see people make while attempting to grow internationally. I mentioned how many intelligent, accomplished and well-educated people make this mistake.




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