Don't Wait To Get To The Bridge To Plan Your Path

article Feb 15, 2022

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process.

I was speaking to somebody recently, and I raised an issue that had come up related to current events. While it was not yet clear that it would happen, it was a potentially existential threat to his business. It was one of those issues that can cripple or sink a small company. I suggested a few paths to mitigate and minimize the risk.

 

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