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Sales Organization Evaluator

Is your organization ready to expand globally or are you leaving money on the table? Use this free tool to evaluate your global sales organization.

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Question 1 of 12

Are you exporting presently?

A

Yes

B

No

Question 2 of 12

If so, what percentage of total sales come from exports?

A

<5%

B

5-10%

C

10-25%

D

25-50%

E

<50%

F

n/r

Question 3 of 12

How long have you been exporting?

A

<1 year

B

1-3 years

C

3-7 years

D

<7 years

E

n/r

Question 4 of 12

How many dedicated headcounts or partial headcounts in the company are focused on Global Sales (sales outside of your home market)?

A

0

B

1-3

C

3-5

D

5-10

E

<10

Question 5 of 12

How many of these do you have?

i. A forwarder

ii. Somebody who handles trade finance (LC’s; payments)

iii. Somebody who handles trade documentation

iv. International Trade Lawyer

v. A relationship with the local Department of Commerce representative

vi. A relationship with the State export assistance office

Question 6 of 12

How many distributors do you have at present?

A

None

B

1-5

C

6-10

D

11-25

E

<25

Question 7 of 12

How many countries are you selling in now (outside of your home market)?

A

None

B

1-5

C

6-10

D

11-25

E

<25

Question 8 of 12

How much of your outside-of-home market sales are represented by your single biggest distributor?

A

>10%

B

10-25%

C

>25%

Question 9 of 12

If you were to consider the average value of a purchase order in your home market as X, and the best international market you have as Y, what would be Y/X? For example – your average purchase order in the US is $100,000 and sales in Germany (your best market) are $500,000… so Y/X would be 500,000/100,000 = 5

Question 10 of 12

In percentage points, how accurate are your outside-of-home market sales forecasts (If you haven’t calculated this you can estimate)?

A

I don’t know

B

<50% accurate

C

51-75% accurate

D

75-90% accurate

E

>90% accurate

Question 11 of 12

How important is it to grow globally to your organization?

A

Not that important, we are happy where we are

B

I want to, and my boss wants to, but I don’t know if the board cares

C

It is key to our corporate strategy

Question 12 of 12

What is your company website?

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