Global Sales Mentor is your source for information about growing sales around the globe, from sales operations and channel management through cross-cultural selling.

Our Lunchtime Webinar Series offers 45 minute lessons one key subjects that can help you drive international sales growth, let by experts with on the ground practical experience in driving this sales growth. During April, May and June of 2021 these are offered for free.

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Apr 6, 2021, 12:00 PM Central Time (the US and Canada)

Topic: Building a Distributor Avatar

One of the First Five Steps to Global Expansion
One of the three biggest mistakes exporters make is simply not knowing who their distribution partners should be. In this lunchtime webinar, we will discuss how to build an Avatar to identify who should be your distribution partner.

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Apr 13, 2021 12:00 PM Central Time (US and Canada)

Topic: Onboarding and Training New Regional Sales Managers

In a successful global sales organization we may have Regional Managers from a dozen or more business cultures. Experienced Sales Stars often have strong personalities and adding to that the cultural differences can often make for a challenging onboarding process. In this lunch webinar, we look at best practices for onboarding and training a Stellar Global Sales Team to drive growth.

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Apr 20, 2021, 12:00 PM Central Time (the US and Canada)

Topic: Understanding the different business cultures in Latin America and how that can impact your sales

There are 33 countries in Latin America and solid dozen-plus different business cultures. Treating your sales assets from Argentina and Brazil the same, or your customers from Mexico and Peru the same, will slow your growth and hurt your sales.
In this lunchtime webinar we will look at the different business cultures and how they will impact your sales.

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Apr 27, 2021, 12:00 PM Mountain Time (the US and Canada)

Topic: Leveraging a Letter of Intent with New Distribution Partners to expedite the onboarding process.

Very often it can take 4-12 weeks for a company's legal department to sign a distribution agreement. Most of this time, that is simply a wasted opportunity, as the partner will not start working without this signed agreement.

The LOI is a great tool to get your partners up and running and cut weeks and often months off your onboarding process.

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May 4, 2021 12:00 PM Central Time (US and Canada)

Topic: Understanding elements of Middle Eastern business culture that can impact your sales growth.

Over 5% of U.S. exports go to the Middle East, and for many product categories, the ME represents the fastest growing target market. The Middle East is not a single business culture, and to complicate things it isn't unusual to find yourself selling to people from several business cultures working together as a purchasing team. In this lunch hour webinar we will look at the different business cultures of the Middle East.

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